branding

  A brand is bit of an elusive thing. It's sometimes difficult to put into words what your brand *is*, but it''s often easy to say what it's not. 

However, no matter the industry, the most successful brands have a clear and consistent brand identity that is both trustworthy and authentic. Because when you break it down, your brand identity is essentially the personality of your business and a commitment you make to your customers.

I have developed the brand identity for health and wellness consumer products, coffee brands, hotels and luxury properties, which includes the following:

• key brand buzz words and messaging planks 
• development of brand personas based on target audience(s)
• crafting of concise brand mission statements 
• leadership bios written in sync with brand tone
• ghostwriting bylines on behalf of leadership team
• SWOT Analysis 

I am passionate about helping humanize brands and build genuine connections with your customers.